Graffigna wines contacted graffitimundo whilst exploring ways to launch their wine in Canada. We worked closely with their appointed PR agency Lexis PR to create a program of activities around the launch, harnessing the talents of Buenos Aires artist Jaz to mark the launch of the wine.
As part of the program of activities, Jaz created an extraordinary Graffigna-inspired mural in downtown Toronto and later exhibited a number of his paintings at the official launch parties held in various Canadian cities.
The extensive PR generated through the launch helped Graffigna break through the clutter of more traditional competitor advertising, and the arresting power of Argentine street art announced their arrival into the Canadian market in truly spectacular style.
